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The website shortswitch.com had the following on the homepage, "Brand Your Short URLs With Your Own Custom Domain." I analyzed that the website said " We are a custom URL shortening service that allows you to use your own domain or subdomain." They also stated " Your users will know they are clicking on trustworthy links. Only your authorized users can create links on your short URL service. Your domain will show up in the tweets rather than someone elses short URL service. For your short URLs on our admin interface, and provide new services via our API." The meta header had white label as the first search term. This keyword was followed by URL shortener, branded URL shortener, and URL shortening which isn't as important as white label. The other words they used was tiny URLs. custom URL shortener is also included but could not be seen by search parsers.